“Mummy bhookh lagi hain…….khana do” “Bas do minute”
“Badi Gazab ki bhookh lagi…Maggi Chahiye mujhe abhi”
“Maggi….2 minute noodle”
In a world where “instant”, “quick” and “fast” are definitions of food making time, children have grown up to be fed with packed masalas and soups. Maggi was one brand that brought in this revolution with its 2 minute noodle tagline way back in the 80s, when food preparation, at least in India, was about a couple of hours or a decent 30 minutes.
Generations have then on grown with the conviction that Maggi is the fastest answer to appeasing hunger, wherever and whenever you want it.
With the lead concentration alarmingly high in some of its dispatches, a leading state in India has banned Maggi in its markets today. Alarmed and concerned, scores of you have actually started tweeting and posting about the lost magic of this noodle maya. Here are the top five reasons that we in India will come up with if Maggi is to go away from our supermarkets. Read them all and let us know if you agree.
1. Just two Minutes:
Like it or not, the two minute tag did wonders to our taste buds, and also cooking confidence. Some of us felt hunger arise at the mention of the name and some of us felt acute hunger ready to wait at the mention of the name. When Maggi is being readied, everybody gears up for some easy food fun, which is what Maggi has always been about.
2. Lovely Noodle Flavors:
There were so many noodle brands that came in the mid nineties that we thought Maggi, the noodle king was gonna sink. But just when we were sure to let go of our love for Maggi, it revived itself with fresh flavors and varieties like atta noodles, soup, and pasta. Not to forget the evergreen Masala and Chicken flavors which had many cousins come and go.
3. Old Habit:
Even today we have one yellow packet in our kitchen cupboards that does not require a cold storage. Yes, the fusslessness of that yellow member in our list of groceries is what endeared it to everyone including the frowning mother in law.
4. Franchiser’s Envy:
Maggi is available not only in India but in other Asian countries as well. They have locally developed varieties in every country and everybody loves Maggi for what it is, quick, yummy and filling.
5. New Recipe:
Face it! Every one of us have our own ways of cooking and savoring Maggi. Almost a bundle of new Maggi recipes greet you in those advertisements alone. Who is ready to give up that little piece of culinary invention that you and I take so much pride on?
So you see, Maggi must stay. Coz, there is no other that great. Agree? Comment and share! Cheers to the love for Maggi Noodles!