Independence Day Takeaways and Their Branding by Different Indian Companies

What better time to win over customers’ patriotic fervor and make neat sales than Independence Day. India celebrates its independence day on 15th August every year and this time we have some major companies dishing out lucrative offers for those who want to enjoy their products or services. Take a look at the branding and he offers and tell us, which one do you like best.

1. Samsung:

The brand has announced 15 days of exciting offers starting from 8th August to 22nd August. The EMI offers and down payment slashes brought in are really specially assorted, making one wonder if Samsung is so high on stocks. Well, we shall leave the extra thoughts for some other for now it is time for many to make a wise exchange or purchase. Visit their website and the tricolor spirit is all over the place. Time for a buy. Whatsay?

2. Flipkart:

They had a massive sale on 7th and 8th August and are offering exquisite deals of the day by selling selected products on reduced prices for app users. In their branding however, you will not find the tricolor effect. Instead they have just strengthened their own website and made it more buyer friendly. Oh! For people who have downloaded the app on their mobile phones, there is more. Take a peek whenever you can.

3. Jet Airways:

The airline has announced a 30 percent reduction in airfare for passengers who travel on their flights till 14th August, 2015. The feeling is pretty awesome for frequent flyers and the tricolor branding speaks very loudly of how our travelers should/will feel on the trip. We are celebrating independence, indeed!

4. Reliance Group:

A flow of cashbacks and a promise of gift vouchers of around 7K on greet you on their newly branded website. Reliance group has seriously started to ensure that every brand of theirs has a positive feedback from the masses. And what better time to start than Digital India drive and Independence Day marketing.

5. Tata Salt:

As what has been termed as a sales extravaganze, Tata Salt is being used as a mode to reach out to he poor and the needy this Independence Day. For every kilo of Tata Salt sold, the company has promised to contribute 10 paise each to CRY. Now that is a very responsible way of celebrating freedom.

6. LG:

Allowing buyers to take home consumer electronics with a down payment as low as Rs. 15 is a great offer indeed. And customers can complete the remaining payment in easy installments later. This is something which many companies have not though of since it actually empowers the common poor people to think of getting home electronics they wish to have and add luxury and comfort to their lives. Bravo LG! The distinct tricolor spirit in your branding shows how internally you live the patriotic feeling.

7. Bombay Dyeing:

They are offering a flat fifty percent off on all products, mainly bedsheets and you can avail an additional 10 percent off if you are paying using Axis Bank. Not much if a branding to boast of there, but Bombay Dyeing stays classy as always.

8. BookMyShow:

The online portal for easily booking tickets for events all over the country has announced a percentage off on the ticket purchases made.

9. Domino’s Pizza:

Although they have coupons made available seasonally almost all round the year, this independence Day they are not going to let go of the coupon attraction to their brand that many experience. 25 percent offs are being offered on purchases upto 350 INR. And a solid Rs. 1000 is taken off the bill for every purchase above Rs.400. Quick thinking eh?


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